International Flower Bulb Center

The International Flower Bulb Centre (IFBC) promotes Dutch flower bulbs by means of activities like public relations, product information, exhibitions and promotional material.

The promotional focal points are:
• Education: From the most basic principles of planting the bulb to producing the perfect bulb flower.
• Experimental activities: The reason behind these “hands-on” activities are developing and maintaining a positive image.
• Inspiration / trends: To create added value. Bulbs with a contemporary appeal.

Public relations
Together with an international network of PR agencies, the IFBC publish newspaper and magazine articles and participate in radio and TV programs.

Product information
The IFBC disseminates information to professional forcing operations, landscape architects and educational institutions.

Exhibitions
During exhibitions, the IFBC puts product developments, new trends and the latest developments in the limelight.

Promotional material
The IFBC develops and produces promotional material in many languages to support retailers.

In general, the activities of the IFBC are carried out in the interests of growers, brokers and exporters. These are the groups who benefit from the IFBC’s promotional efforts. To make these activities possible, growers, brokers and exporters contribute to a common fund in the form of a standard amount in proportion to their production and turnover.

Contact information:
Contact person: mr. C. Conijn
International Flower Bulb Centre
Weeresteinweg 10
2181 GA Hillegom
Postbus 172
2180 AD Hillegom
The Netherlands
P +31 (0)252 6289 66 / 64
F +31 (0)252 6289 70
E c.conijn@bulbsonline.org
I www.bulbsonline.org

国际花卉种球中心（IFBC）通过各种形式的活动，如公共关系、产品信息、参与展览会以及宣传资料，来宣传荷兰的花卉种球。

宣传的重点是：
• 教育：从最基本的种球种植原则到生产完美的球根花卉。
• 实验活动：进行这些“动手”活动背后的原因是发展和保持一个积极的形象
• 灵感/趋势：创造附加值。具有现代吸引力的种球。

公共关系
与一个国际化的公关机构网络一起，IFBC在报纸和杂志上出版文章，参加电台和电视节目。

产品信息
IFBC将信息传播给专业的栽培部门、园林建筑师和教育机构。

展览会
在展览会期间，IFBC向公众展示产品动态，新趋势和最新的开发成果。

宣传材料
IFBC编制各种语言的宣传材料以支持零售商。

一般情况下，IFBC的活动是根据生产者、中间商和出口商的利益来开展，他们从IFBC的宣传推广中获利。为实现这些活动，生产商、中间商和出口商按他们生产和销售额的比例向一个共同基金交纳一笔标准金额。